Steve Madden personalizes shoppers’ online experience

Shoemaker Steve Madden is partnering with omnichannel personalization company Certona to tailor shoppers’ experiences online.



“We are proud to add Steve Madden to our roster of fashion clients,” Certona CEO Meyar Sheik said. “Certona will enable Steve Madden to best connect and engage with their loyal community while delivering the most personalized customer experiences across their touchpoints.”





Certona’s software works in real-time and allows retailers to highlight and target certain content to a particular user or group of users, giving online shoppers personalized recommendations as they shop.



“The Steve Madden shopping experience is focused on connecting customers with the fashion and products they love, in a way that is personal, unique and targeted toward their personalities,” Steve Madden’s president of e-commerce Mark Friedman said.



The software is also able to report back on the success of particular campaigns and promotions, allowing Steve Madden to make its marketing fit shoppers’ needs.