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  • Foot Locker nets campaign with budding NBA star

    It doesn't really matter whether shoppers are familiar with hoops star Emmanuel Mudiay yet, because Foot Locker is launching a campaign that explains everything.

    The specialty athletic retailer has launched a YouTube video campaign called "Life Changes After the Draft" – a series of four, 15-second commercials with Under Armour featuring top-NBA Draft prospect Emmanuel Mudiay.

  • Macy’s will redeem $76 million in debt

    New York - Macy’s, Inc. is redeeming $76 million in debt. Through its Macy’s Retail Holdings Inc. subsidiary, the company will redeem for cash the entire $76.02 million aggregate principal amount outstanding on 8.125% debt that is due 2035, on Aug. 17, 2015.

  • Wayfair plays a different marketing tune

    Fast growing Internet retailer Wayfair is debuting its latest innovative marketing campaign by way of a song.

    The company has partnered with country singer-songwriter Ashley Monroe and premiered her new song, Bombshell, on Wayfair.com, as well as the makeover of the singer's writer's room.

    Wayfair teamed up with both Monroe and interior designer, Brad Ramsey, on the redesign of her Nashville-based writer’s room—an inspiring and creative space featuring a variety of Wayfair products.

  • Report: Alibaba to boost investment in Russia

    Hangzhou, China – Alibaba Holding Group Inc. is reportedly planning to boost its investment in Russia. According to the China Want Times, Alibaba chairman Jack Ma said expanded e-commerce operations in Russia would be part of a broader effort called “One Belt One Road” that would electronically connect China with countries in Eastern Europe for trading.

  • Walmart donates $15.5M to schools

    The Walmart Foundation is making a big statement in support of free school meal and education programs.

    The organization will give away $15.5 million in grants to seven national nonprofits to support free meal and nutrition education programs this summer and throughout the school year. The programs in more than 7,700 communities across the country will help over 1 million low-income children and their families gain access to critical meals and teach them how to cook and eat healthy together.

  • Big Lots targeting Hispanic shoppers

    Columbus, Ohio -- Big Lots is diversifying its multicultural outreach. The off-price retailer announced the launch of Big Lots Latino, a new Spanish language information hub for Hispanic customers. The site provides culturally relevant information including tips and ideas on home decor, beauty & health, food & recipes, and crafts.

  • Starbucks increases funding for sustainable farms

    Seattle – Starbucks Corp. putting its money where its mouth is in terms of ethical and sustainable sourcing. Starbucks is making a new commitment to contribute $30 million in the next five years as part of its Global Farmer Fund program that aids sustainable farming operations.

  • Barney's flips the switch on Instagram

    Barneys New York is joining other retailers in embracing social shopping.

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