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Consumers — especially millennials — will pay for loyalty programs
Cincinnati -- Consumers, especially millennials, are willing to ante up for fee-based loyalty programs.
In a survey by LoyaltyOne, 62% of respondents said they’d consider joining a fee-based rewards program if their favorite retailer offered one. The number was even higher among millennials with 75% of 18-24 year-olds and 77% of 25-34 year-olds saying they’d consider joining a fee-based rewards program.

