News

Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.

The strategy includes a cross-platform presence on desktop, mobile and tablet with premier placements on Hulu and Hulu Plus.

Amazon’s Fire TV’s app selection has more than doubled, with hundreds of services and games added since launch, including the official Flappy Birds Family — currently a Fire TV exclusive game.

New services include WATCH Disney Channel, WATCH Disney Jr., MLB.TV, Animal Planet L!ve and WWE Network, with more already on the way. By the end of the year, TV services such as WATCH ABC, WATCH ABC Family, NFL Now, A&E, Lifetime, Outside TV, Young Hollywood, North Face TV, Fashion TV, Green TV and Dailymotion will all be available to Fire TV customers.

In a move to streamline and simplify Procter & Gamble’s business and brand portfolio, the company will trim its brand portfolio to focus on 70 to 80 of its largest and best-performing brands, A. G. Lafley, president and CEO, told analysts on Friday during its fourth quarter conference call.

In the next 12 to 24 months, P&G will “harvest, partner, discontinue or divest” 90 to 100 brands, whose sales have been declining 3% per year over the past three years. Profits have been declining 16%.

Epson, a leading supplier of value-added Point of Sale (POS) solutions, and Mobivity Holdings Corp., a provider of retail customer engagement and marketing technologies, have entered into a strategic partnership to transform receipts from transactional to actionable.

If you’ve ever wished you could have bacon on the go, then the Oscar Mayer Institute for the Advancement of Bacon (OMIFAB) has some good news for you.

Oscar Mayer has unveiled Bacon Jerky, available in two flavors — Bourbon Barbecue and Teriyaki Ginger — and packaged in an on-the-go bacon jerky pouch.

Listening to Walmart describe enhancements to its online shopping experience — improved navigation, increased localization, simplified checkout — it sounds like the retailer is talking about its physical stores.

Whether online or in stores, the touch points the shopper experiences on their path to purchase have much in common. No surprise then that the range of enhancements Walmart said it made to its site this week are focused on the same things all retailers focus on to create a positive physical experience.

Build-A-Bear Workshop CEO Sharon John will be joining Jack in the Box’s board of directors, effective September 18.

John has more than 25 years of retail marketing, branding and executive management experience in the public and private sectors. Prior to joining Build-A-Bear Workshop in 2013, she served three years as president of the Stride Rite Children’s Group, a footwear division of Wolverine Worldwide with more than 300 stores in the U.S. and abroad.

Recent enhancements to Walmart’s website ensure that Andy Murray, the company’s SVP of creative, will have plenty to talk about later this year when he addresses the topic of “Evolving with the omnichannel shopper,” at the Shopper Marketing Conference & Expo.
 

As is the case with many digital companies, RetailMeNot demonstrated it could grow revenue in the second quarter, but generating a profit was a different matter.