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Industry Q&A: Brian Cornell, chairman and CEO, Target Corp.
Target Corp. is running a Q&A with its new chairman and CEO, Brian Cornell, on its in-house, behind-the-scenes blog, A Bullseye View. The interview was conducted by the Bullseye View team.
You are the first CEO who has been hired from outside of Target. What are the benefits of coming in from the outside? What will be some of the challenges?
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Integrating Loyalty Promos Without Rocking the Margin Boat
Sandra Gudat, President & CEO, Customer Communications Group
Retailers often have trouble balancing their overall promotions plan with offers and discounts for their loyalty program. In fact, it may be enough of an issue that they keep loyalty as an independent P&L entity, or even steer clear of loyalty altogether to avoid the problem. After all, every retail business is about profit, and adding another layer of promotional discounts into the mix could be seen as a threat to the bottom line.

