-
Ascena downgrades 2015 outlook
Mahwah, N.J. - Ascena Retail Group Inc. has downgraded several aspects of its outlook for fiscal 2015, which ends July 25. Ascena now expects full-year adjusted EBITDA from continuing operations in the range of $365 million to $375 million, and full-year adjusted earnings per diluted share from continuing operations in the range of $0.57 to $0.60, as compared to its prior expectation of $0.70 to $0.75 per share
-
Elephant Bar herds loyalty members
Dallas – The Elephant Bar casual dining chain is herding loyalty members as they approach local stores.
The 29-unit retailer has deployed the Paytronix Geofencing solution to send messages designed to compel visits from members of its rewards program when they are within a set proximity to a restaurant.
In a review of three recent campaigns, Elephant Bar determined that approximately 30% of members visited a restaurant on the day that they received a geofencing message.

