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Fanatics taps SiteSpect for better online experience
Boston -- Online licensed-sports apparel retailer Fanatics has taken website testing and optimization to a whole new level.
Fanatics is using SiteSpect’s Origin Experiments to test more than site aesthetics, such as headlines and font color. The solution empowers Fanatics to execute a broad range of tests on new site features and functionality, such as on-site search and checkout flow.

