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Target to rebrand its newer format stores
Minneapolis -- Target wants to keep things simple.
The retailer, which has been moving to simplify its operations, is now taking a similar approach to its store identity. Starting in October, Target will begin the process of rebranding all of its CityTarget and TargetExpress stores as “Target.”
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Closing the Gap Between Online and the Store
Consumers don’t see “channels.” They are time-starved and information-rich, and use technology that they carry around in their pockets and purses to find the best solutions to their lifestyle needs.
The practice in retail of creating different brand experiences in different channels has gone beyond being an inconvenience to shoppers. It is the central challenge that retailers are grappling with today.

