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Lessons Learned from Back-to-School Shopping: Three Trends Driving Peak Season Strategies
By Leela Rao-Kataria, GT Nexus When most people are asked what the busiest holiday for retailers’ is they immediately cite the traditional holiday season. But most consumers don’t realize back-to-school shopping is the second biggest shopping season in the United States. And unlike the winter holidays, back-to-school has an additional challenge for retailers: it’s the longest running holiday season, extending over three months. -
Bilingual “virtual” shopping consultants deployed at Miami International Airport
Bay Shore, N.Y. -- MIA Concessions has deployed advanged digital signage in Miami International Airport’s (MIA)) South Terminal in the form of bilingual digital passenger assistants. The technology, from Tensator, provides passengers with high-tech virtual shopping consultants and also serves as an advertising vehicle for shops and restaurants to reach high multi-lingual air travelers to Miami.

