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Study: Shoppers get smart with mobile
Scottsdale, Ariz. – Shoppers keep getting smarter about using their mobile devices.
According to a new study from OneStop Marketing, 83% of mobile users now engage in shopping activities on their phone immediately before, during or after a trip to the store.
In addition, 45% of online traffic during the 2014 holiday season came from mobile but only 20% of sales came from mobile devices, indicating a substantial opportunity to increase mobile conversion rates.

