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Rawlings has better customer experience in store
Rawlings Sporting Goods Company Inc. is taking its store operations game up a notch. The St. Louis-based vertical sporting goods retailer will use the RetailNext store analytics platform to optimize its brick-and-mortar shopping experience at all five company-owned factory outlet stores.
The comprehensive RetailNext platform will be deployed at all Rawlings-owned factory outlets in an attempt to uncover deep customer behavioral insights that can be used to create a better in-store experience.
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Amazon.com extends its lead in e-commerce wars
Amazon.com is the No. 1 website for online shoppers in the United States, according to a new survey.
A Survata study commissioned by BloomReach reports that in a survey of 2,000 U.S. consumers, 44% bypass the entire Internet and go directly to Amazon.com first to search for products, compared to 34% who use top search engines like Google, Bing and Yahoo!.

