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Torrid model search goes omnichannel
Plus-size fashion retailer Torrid has a new model to showcase in its latest omnichannel marketing campaign.
The company has announced the winner of its model search: Lyanna Lynette. The 26-year-old Southern beauty was revealed in a 12-episode Web series on YouTube. The first of its kind in plus-size fashion, the series follows the four finalists as they compete to become the Face of Torrid 2016. The series can be watched, in full, on Torrid's YouTube channel.
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Lowe’s continues building toward visual future
Trying to picture how home improvements will look in your mind’s eye can be tough, and Lowe’s is using emerging technology to expand the view.
Kyle Nel, executive director of Lowe’s Innovation Labs, recently told Chain Store Age how retailer’s proprietary technology development center is developing an app for the new Project Tango virtual reality (VR) mobile platform. Jointly created by Google and computer technology company Lenovo, Project Tango provides mobile devices with spatial capabilities.

