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Build-A-Bear Workshop gets the goods with planning upgrade


Build-A-Bear Workshop Inc. offers a highly customized product across multiple channels, which can make planning tricky.

Add in that the 400-store global retailer has an aggressive strategy for further international growth, and ensuring the accuracy and timeliness of its omnichannel merchandise planning becomes what could be called a “bearish” task.

To get a firm grip on merchandise planning, Build-A-Bear has deployed the retail planning application from enterprise planning solutions provider TXT Retail. Build-A-Bear has been able utilize the solution to enhance its merchandise planning process and create an end-to-end planning solution.

Since implementation, Build-A-Bear has found that the solution is highly usable for its planners. In addition, the retailer has benefited from features such as exporting and sharing personalized views quickly. This has allowed planners to save time they can use to focus on products and customer need.

"We set an aggressive implementation timetable at the onset of this project and, with the guidance of our dedicated team and the services and support of the TXT Retail team, have been able to meet all targets,” said Jennifer Kretchmar, chief product and innovation officer for Build-A-Bear Workshop. “The TXT Retail team helped us to bring best practices into our planning process."

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