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Lessons from Uber's Playbook
If you were an Uber user in Austin, Texas, this fall, you might have been surprised to see the option to take a horse and buggy instead of a car appear on your smartphone.
The tongue-in-cheek offer was part of Uber’s effort to inform and mobilize customers in its fight against what the company contended were antiquated regulations being considered by local government.
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Experience Counts
There may be debate among presidential candidates about whether experience is a positive or negative attribute, but for open-air centers, experience is a must. With the ease of online shopping, today’s consumers need a reason beyond the chance to visit their favorite stores to make a trip to their local center.
