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Beacons to get a boost from tech partnership
ShopperTrak is teaming up with a shopping app called Shopkick to enhance the value proposition retailers offer to their customers in-store.
ShopperTrak, a global provider of consumer behavior insights and location-based analytics, and Shopkick is the most widely used real-world shopping app. Their partnership aims to leverage the market leadership and experience of both companies to deliver superior in-store experiences and rewards for shoppers, while also providing the retail community with an analytics tool to optimize the shopper’s experience in the store.

