News

Walmart launches anti-hunger campaign
Walmart is looking to increase its support of community food programs with a new "Fight Hunger. Spark Change." campaign this spring.

The national initiative will invite the public to take action in the fight against hunger. Working with some of the nation’s leading food companies –- Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever–- Walmart is offering the 140 million customers that shop at its stores each week three easy ways to help families in need in their local communities.
Leslie's makes a splash in 15 more cities
Leslie’s Poolmart Inc. plans to make a splash in select cities this month as it opens 15 new retail locations throughout the United States on April 9.

During the store grand openings between April 9 and April 13, customers will receive 20% off most everything in the store. Each store's grand opening will also be celebrated with a ribbon cutting and other events.

Amazon.com teams up with SETA on payments

Amazon.com is looking to make selling easier for its marketplace customers by partnering with a new software solutions company.

The retailer has selected SETA International as its official software solutions provider. SETA provides services such as technical consulting, software development, support and maintenance and graphic design.
Lexmark announces rebranding

Lexmark’s evolution into a business information services giant got a boost Tuesday when the company unveiled a rebranding.

The company announced that its Perceptive Software division will switch to the Lexmark name, although its products will remain under the Perceptive banner. The move brings all of Lexmark's recent worldwide acquisitions of business information and software companies under the company's one name.
Digital sales up 35.1% at Hudson's Bay Company

A big jump in digital sales and the integration of Saks Fifth Avenue helped Hudson’s Bay Co. post a larger increase in profit in the fourth quarter.
99 Cents Only speeds up expansion

99 Cents Only Stores is accelerating its expansion plan with several new stores planned for 2015.

The retailer just opened nearly 10 new stores this week in California, and plans to open more later this year.

The company says it will celebrate its store openings this week in California by selling flat screen LCD TVs for only 99 cents to the first nine customers in line on Grand Opening Day. The next 99 customers in line on opening day may purchase an iron for only 99 cents. Other 99 cent deals will follow for additional customers.
Stuart Weitzman innovates with cinemagraph campaign

As retailers try varying ways to attract the interest of shoppers, Stuart Weitzman is launching a totally new kind of digital campaign.

The retailer says it is the first company in the apparel industry to launch what is called a "cinemagraph advertising campaign" on Instagram. Cinemagraphs — still photographs incorporating looping video elements — are increasingly popular as retailers experiment with new visual tricks and gimmicks designed to make consumers stop and take notice.
E-commerce firm BorderFree names new CMO

Global cross-border e-commerce provider BorderFree has a new chief marketing officer.

The company announced that Jonathan Kapplow will be responsible for all marketing functions at the company, driving preference and action for both B2C and B2B constituents.
Cost Plus and Shutterfly team up for Mother's Day

Specialty retailer Cost Plus World Market and digital retailer Shutterfly are teaming up for an omnichannel Mother’s Day promotion any mom would love.
Report: Kroger rebranding some Harris Teeter stores

Kroger is moving ahead with its strategic plan for 2015 by closing and rebranding some of its Harris Teeter stores in Tennessee, according to the Nashville Tennessean.

The four Harris Teeter stores owned and operated by the Kroger Co. in the Nashville, Tenn., area will be closing on or before June 15, the newspaper reports. Three of the stores will re-open, but under the Kroger banner. This is the first time the Kroger Co. has switched banners on a Harris Teeter store.
Former WalmartLabs exec joins RichRelevance

San Francisco — Omnichannel solutions provider RichRelevance has hired Mahesh Tyagarajan, a former WalmartLabs executive, to serve as its chief product officer.
The Digital Ecosystem: Connecting Before, During and After the Sale

By Ken Nisch

The evolution of shopping based on the consumer mindset that is reflective of the past and targeted for the future can be described as a “Digital Ecosystem.” Much like the proverbial iceberg, this ecosystem has most of the system existing before the consumer “waterline.” Above this waterline exist the elements for which we are most accepting; such as mobile and tablet interface, kiosks across applications ranging from the ATM, to the calling of an Uber cab street side.