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Harry & David plays social engagement game
Harry & David is using social media to bring consumers back to the fun of a childhood Easter egg hunt.
The specialty gourmet gift retailer is hosting a social media giveaway called the “Eggciting Hunt Sweepstakes” through April 15 with hundreds of dollars of gift cards as prizes. Participants register online and then are sent on a hunt for clues to find virtual eggs on Harry & David’s Facebook and Twitter accounts.
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Big and tall retailer finds fit with DXL format
Destination XL Group is seeing strong same store sales growth from its stores branded as DXL as it continues to shift away from the smaller footprint Casual Male concept.
Destination XL Group, which bills itself as the largest omnichannel specialty retailer of big and tall men's apparel, said its total same store sales increased 3.1%, but its 137 DXL stores open for more than 13 months grew comps 8.9%.

