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TechBytes: Three Omnichannel Retail Insights from Hybris
Providing an omnichannel customer experience is one of the most rewarding and challenging efforts a retailer can undertake. I recently spoke with David Stover, global head of business-to-consumer omnichannel solution management for Hybris, about some of the benefits and difficulties operating in the omnichannel space presents retailers.
Store Enablement is Harder than it Looks
According to Stover, store enablement represents the “last foot” of retail.

