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Lowe’s chief marketer to join sporting goods retailer
Academy Sports + Outdoors named Thomas "Tom" Lamb executive VP, chief marketing officer, effective May 23.
Tom, 50, joins Academy after 17 years with Lowe's Companies, where he most recently served as chief marketing officer. At Lowe's he led the marketing, advertising, brand management, private brand development, customer relationship management, and digital communication activities for the $59 billion retailer.
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1-800-Flowers guides customers with artificial intelligence
Consumers know the perfect gift when they find it, and 1-800-Flowers.com is trying to make the search a little easier.
The specialty gift retailer is offering a beta of “GWYN” (Gifts When You Need), an artificial intelligence (AI)-powered intuitive shopping experience across its brands. GWYN is based on the Fluid Expert Personal Shopper (XPS) software platform, which in turn is supported by IBM Watson.

