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Survey: Moms prefer Amazon, Skechers, Samsung
London – Moms with kids younger than 18 are known to be discerning, and only two retailers made the list of top 10 best perceived brands among these special ladies. According to the latest Brand Index from market research firm YouGov, Amazon.com ranked number two with a score of 58.8, Skechers came in at number eight at 48.1, and Samsung nabbed the number 10 spot at 47.7.
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IBM expands analytics capabilities in marketing cloud
Armonk, N.Y. - IBM is releasing new design and analytics features as part of IBM marketing cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to collaborate, design and deliver customer experiences with a focus on personalization.
Expanded analytics and design capabilities in IBM marketing cloud can be deployed as an integrated solution or as individual offerings. They include:

