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Foot Locker races to tell a story
Foot Locker is teaming up with ASICS on a creative campaign that tells the life story of runners on film.
The "Real Lives. Real Runners." campaign will provide a platform for runners to capture and share their stories. Building on the successful 2014 "All Runners Welcome" campaign from Foot Locker and ASICS, "Real Lives. Real Runners." invites filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives.
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New regs pose drone dilemma for retailers, except Amazon.com
Federal regulations governing unmanned aircraft systems, or drones, will be in place by this time next year.
Most retailers won’t be ready, but Amazon says it will be as soon as the feds are. Testifying at a congressional hearing on June 17, Paul Misener, Amazon.com’s vice president of global public policy told lawmakers it would be ready to deliver packages via its service branded as Prime Air as soon as federal rules are in place.

