How one retailer uses Snapchat

Rent the Runway has launched a Snapchat service to help its customers find the right fit.



The company, which rents out brand-name dresses, outfits and accessories, is prompting its followers on Snapchat to send a video, image or text that address concerns around how a certain dress might fit on their body type, Glossy.com reported. But that’s just the beginning.



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