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Tech Guest Viewpoint: Optimize CRM with Omnichannel Approach
Now more than ever, today’s consumers want to be treated as individuals rather than a market. No matter which channel is used to interact with brands, some level of personalization is expected. Whether it’s online, mobile or in a brick-and-mortar store, customers want a shopping experience tailored to their specific needs and preferences.
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Books-A-Million OKs $21 million buyout
Birmingham, Ala. -- In a deal that may take it private again, Books-A-Million Inc. has given its OK to a buyout deal from the family of its original owners.
The chain reached an agreement to be acquired by a newly organized entity owned by the Anderson Family, which includes Books-A-Million executive chairman Clyde B. Anderson, for $21 million, or $3.25 a share in cash. (According to the most recent SEC filing, the Anderson family already owns 58.2% of the company).

