PetSmart debuts new store concept heavy on service

PetSmart is looking to get a bigger share of the more than $60 billion Americans spent on their pets last year.



The retailer has opened its first-ever PetSmart Pet Spa, in Oceanside, New York. The new store is aimed at offering an enhanced experience and is intended to test out various ideas for consideration within PetSmart’s network of 1,460 plus stores.



The store features a heavy emphasis on pet services and has a modern design with approximately 7,400 sq. ft. of space – a smaller footprint than PetSmart’s typical stores, which average about 18,000-20,000 sq. ft.



The store features a first for PetSmart stores, a self-service dog wash where customers can personally bathe their pups. It also features a range of grooming services where pets receive hands-on care by academy-trained, certified stylists.



The pet food selection includes a refrigerator/freezer section and a bakery case full of baked dog treats.



A high-end capsule collection of pet essentials such as collars, beds, leashes, toys and pet gift ideas rounds out the product assortment.



In addition, the new store has a coffee bar-lounge area provides complimentary coffee and comfortable seating for customers while their pets receive grooming services. A pet hospital operated by PetSmart partner Banfield is adjacent and among the largest of its kind at a PetSmart store.



“In order to innovate at retail, you have to try new concepts and that’s really what the PetSmart Pet Spa in Oceanside, New York, is all about," said Eran Cohen, chief customer experience officer, PetSmart. “Like any spa, our Pet Spa store is intended to provide the amenities and comforts to enhance one’s lifestyle, but this time with your pet."