News

Washington, D.C. - While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State of Retailing Online 2015 report, conducted by Shop.org, Forrester Research Inc. and Bizrate Insights, 25% of retailers surveyed cite Facebook as a top acquisition platform.

Charlotte, N.C. – Belk Inc. is getting the vote out when it comes to selecting that certain look. Working with digital marketing provider HelloWorld, Belk is allowing customers to both submit and vote on “looks” such as dorm room, game room and night out, created with Belk merchandise.

New York – Simon Venture Group, the corporate investment arm of Simon Property Group, is among the companies saying yes to light-based data collection. Simon participated in a private funding round of $36 million led by Cisco Investments and including Acuity Brands and GE Ventures, for Sunnyvale, California-based Sensity Systems Inc.

Plymouth Minn. – Tile Shop Holdings Inc. had a successful second quarter of fiscal 2015, meeting Wall Street expectations for profit and beating them for revenue. Net income rose 20% to $4.8 million from $4 million the same period a year earlier, with higher pretax income compensation for increased expenses related to the opening of 12 new stores.

Conshohocken, Pa. – Ikea is taking a sunny approach to energy at its soon-to-open St. Louis store. The retailer has completed installation of solar panels atop its 380,000-sq.-ft. St. Louis store opening Sept. 30.

Canton, Mass. - Dunkin' Donuts is partnering with Spotify to celebrate summer musically. The campaign kicks off July 21 with a summer concert series that will span five cities, featuring five different emerging artists at pop-up concerts in high-traffic public areas.

The first show, today in Philadelphia, features Marian Hill. Additional artists to be determined will perform in Miami, Chicago, New York and Boston throughout the coming weeks.

York, Pa. - The Bon-Ton Stores, Inc. has named William Tracy to the position of COO, effective July 27. Tracy will have responsibility for stores, information systems, supply chain, distribution & logistics, omnichannel strategy, real estate, and HR.

Plano, Texas – The J.C. Penney Co. Inc. is launching a back-to-school marketing campaign that crosses multiple channels. The campaign will be supported by ads on TV, in Seventeen magazine, direct mail, preprints, broadcast and streaming video.

All marketing elements will be housed on a back-to-school hub at the Penney website, which includes a mix-and-match game that allows kids and teens to assemble different pieces to create their own style mash-up.

Chicago – Specialty footwear retailer BucketFeet, which launched online in 2011 and entered the world of brick-and-mortar retailing with its first stores (called “studios” in 2013), is seeking to better understand studio shoppers. BucketFeet is partnering with store analytics provider RetailNext to help extend its brick-and-mortar service and shopper experience capabilities.

Neuhausen, Switzerland - Tyco Retail Solutions, the retail performance and security business of Tyco, has acquired U.K.-based retail intelligence technology provider FootFall for $560 million in cash. FootFall provides end-to-end technology, services and retail analytics solutions to collect, measure, and analyze customer traffic in their stores and property portfolios.