News

As back to school season heats up, Staples is launching an innovative promotion that aims to give students in North America the opportunity to make a world of difference with their back-to-school purchases.

New York -- Target Corp. is going interactive on the pages of Vogue’s September issue.

The discounter will run an advertising campaign in Vogue that utilizes Shazam’s new visual-recognition technology and makes print ads shoppable through a consumer’s smartphone, the New York Times reported.

Some 100 Target products appear in the company’s Vogue ads, with roughly 30 available to buy using “shop now” buttons on the Shazam-enabled online site, according to the report.

Chicago -- Shoppers are making retailers wait for the back-to-school rush.

The majority (65%) of shoppers will start back-to-school shopping in the next few weeks, according to JLL’s Back-to-School Survey, which also revealed that 88% of shoppers will shop at a brick-and-mortar store for either school supplies or clothing, placing minimal online orders for merchandise.

New York -- Alibaba Group Holding Ltd. has entered into its biggest deal ever — and this one is in the brick-and-mortar arena.
 
The Internet giant has invested approximately $4.63 billion in Chinese consumer electronics retailer Suning, which operates more than 1,600 stores across 289 cities in China. The investment gives Alibaba a 19.9% stake, making it the second largest shareholder in the company.

In return, Suning will invest up to $2.28 billion to subscribe to new shares of Alibaba.

New York -- Local politicians and local New Yorkers differ in their views on Walmart.

Fifty-five percent of New York City residents want elected officials to let Walmart open a store within the five boroughs, according to a poll by Quinnipiac University.

The results are similar to a poll conducted by the university four years ago, when the retailer made a failed push to open in Brooklyn.

Vancouver -- Online ordering is coming to Papa Murphy’s.

Take-and-bake pizza company Papa Murphy’s Holdings has selected a Deloitte Digital, digital consulting agency within Deloitte Consulting, to enhance its online ordering and precision marketing efforts.

Under the agreement, Deloitte Digital will redesign Papa Murphy's website, including adding advanced online ordering capabilities to improve the customer experience. Papa Murphy's plans to launch the new platform in the first half of 2016.

Seattle -- Amazon continues to expand its already formidable fulfillment center.

The online giant plans to open a nearly 500,000-sq.-ft. center in Joliet, Illinois. The site, which will create 1,000 full-time jobs when it opens, is the company’s first in the state.

Goodlettsville, Tenn. -- Dollar General is upping its commitment to beauty with an expanded lineup of products and an in-store beauty magazine.

The retailer presented its inaugural A Day of Beauty event at the Music City Center, Davidson Ballroom, in downtown Nashville, on Aug. 8.

Minneapolis -- Parents and others shopping for toys at Target will no longer be offered product suggestions based on gender.

The retailer announced it plans to start removing gender-based signage in several departments, including toys, bedding and entertainment. Target said it made the decision after feedback and suggestions from customers.

From mobile tech-savvy teens to the octogenarian shopper, retailers are perhaps for the first time ever addressing the widest and most diverse customer set in history. With life expectancy in the United States at an all-time high, the economy in an upswing and more people connected than ever before through smart phones and smart jewelry, retailers are marketing to increasingly wider and diverging audiences.