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10 trends to drive the holiday shopping season
For the 2015 holiday shopping season, the dollar figure forecast on consumer spend is less relevant for retailers, according to PwC's 2015 Holiday Outlook. Rather, a deeper understanding of the complex retail landscape and the focus on building long-term shopper relationships is how retailers will define success this year.
PwC outlines 10 big trends that are expected to drive the 2015 holiday shopping season:
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Painting with a Twist rides wave of popularity
The “paint ‘n’ sip” phenomenon, whereby friends, neighbors, and colleagues come together to paint, drink and relax, is showing no signs of slowing down and that’s good news for a Louisiana-based company.
Painting with a Twist, which bills itself as the original and largest paint-and-sip franchise, has opened more than one new location each week this year, and is on track to reach its goal of 100 new locations in 2015.

