-
IDC: Omnichannel retailers must go along with the journey
Omnichannel retailing means a lot more than offering a consistent customer experience across channels.
According to a new report from IDC Retail Insights, “Omni-Channel Retail Execution Platforms for Now and the Future,” omnichannel retailing requires investing in technology that engages consumers in “customer-centric journeys.”
-
The Silver Lining of Recent Data Breaches
Retailers have always experienced a tension between investing to grow and investing to improve security. Not surprisingly, we’ve seen vulnerabilities arise when marketing and sales initiatives have trumped less sexy initiatives around security. In 2013, 61 million people had their personal data stolen from Target. One year later, 56 million credit and debit card numbers were exposed in Home Depot’s breach.

