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Retail circular advertising trends, February 2016
Market Track compared retail circular advertising in February 2016 vs. February 2015 and noted trends occurring across top retail chains.
Kohl’s added four comparable circulars in February 2016, promoting mainly short duration sales like “50% Two-Day Sale,” “Doorbusters,” and “Make a Point to Shop.” They attempted to leverage their rewards program with 3X the points during the “Make a Point to Shop” sales.
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PetSmart helps Major League Baseball go to the dogs
Phoenix-based PetSmart and the Arizona Diamondbacks are teaming up to create the first-ever season-long dog-friendly ballpark in America.
The retailer worked with the team on new PetSmart Patio, PetSmart Park and the Dog Days of Summer program, where dog-loving fans can bring their dogs to all 13 Sunday Diamondbacks home games in the 2016 season (the first game will be on April 10 vs. the Chicago Cubs).

