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Study: Consumers want personalization, but most companies not on board
Customers know what prompts them to make purchases, but the companies doing the selling may not be aware.
A global, cross-industry study released by technology services provider Mindtree, “Winning in the Age of Personalization,” shows that 78% of consumers indicate that personalized promotions encourage them to buy products and services they have purchased before. Almost as many (74%) say personalized promotions encourage them buy relevant products and services they have never purchased.
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Home furnishings retailer entering new state
West Elm will open its first Idaho store, in downtown Boise, on Thursday, June 9.
The 14,158-sq.-ft. -store incorporated wooden “Tater Blocks” salvaged from the renovation of Simplot’s Caldwell-based potato storage facility into the store’s custom interior design. The blocks, once used as industrial flooring for potato storage facilities, have been repurposed to create a unique art installation at the new store.

