News

Consumers love to shop and love using social media, but somehow the two passions are not connecting.
 
Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.
 

The CEO of Wal-Mart Stores called on associates to reimage the chain’s future at the company’s 46th annual shareholders meeting.         “We have the opportunity to reimagine retail again,” said president and CEO Doug McMillon.  

The Marketplace Mall located in the Henrietta area of Rochester, New York, will convert to an outlet center.     The mall will undergo capital improvements, remerchandising of the retail mix, and will be rebranded as Marketplace Outlets. This is a first-of-its-kind full conversion of an enclosed regional mall to an outlet center.   

Marc’s, a 58-store deep-discounter of grocery, health and beauty products and other items, is providing targeted recommendations with help from national partners.   The Cleveland-based retailer is teaming up with Allrecipes to introduce in-store beacon-triggered experiences that provide shoppers with personalized meal recommendations through the Allrecipes Dinner Spinner app. In-store notifications are triggered on shoppers’ smartphones by a Verifone beacon system running on the Footmarks SmartConnect proximity platform.

Walmart is teaming up with a few third-party partners — including two names very familiar to consumers — to take on its biggest rival in the competitive in the area of online delivery.  

While online retailers generally understand that fraud can significantly cut into profits, they may not be aware of its full cost — or the different ways it can impact a business.    A new infographic from fraud and risk management technology provider Kount drives home the boomerang impact fraud has on e-commerce. Called “The 10 Deadly Costs of Fraud” for e-commerce retailers, here is a brief summary of its findings:   

Image credit: Ted Eytan, CC by 2.0   While many retailers are focused on making stores a destination to experience, some aim for an even higher level of customer engagement by casting themselves in the role of community center.     Others have even become a global destination for enthusiasts. These retailers understand that one way to energize a fervent fan base is to offer a singular fan base. Here are a few examples:   

Signet Jewelers Ltd., whose store banners include Kay Jewelers and Zales, issued a strong rebuttal against charges that its stores swapped customers’ gems for lesser-quality stones while they were in for service.   The controversy started with an article by BuzzFeed about a Maryland woman who said her engagement ring — purchased at a Kay Jewelers store — had its diamond swapped out for a lower-quality manmade stone while in for service. The story quickly went viral on social media.   

Consumers love to shop and love using social media, but somehow the two passions are not connecting.
 
Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.
 

Watch out Target — Walmart is also looking to reinvent its store experience.
 
Walmart is testing an array of new initiatives, from sleeker fixtures and signs to a cool BBQ eatery to a giant kiosk for online order pick-up — at a new store in Arkansas, according to TheStreet.