-
Report: Mobility driving unified commerce
Retailers finally understand that the always-connected consumer expects a personalized, seamless experience wherever, whenever and however she shops. This, coupled with the proliferation of mobile devices, are the catalysts driving the new retail paradigm called unified commerce, according to “2017 POS/Customer Engagement Benchmarking Survey,” from Boston Retail Partners (BRP). -
Saks Fifth Avenue, New York City
Saks has given over the 14 storefront windows of its Fifth Avenue flagship to United Airlines to help promote United’s new Polaris business class cabin. (Saks is providing the bedding for United Polaris.) The windows are designed to give passersby the feeling that they are actually walking through the luxurious Polaris cabin. And just in time for resort season, the mannequins that are in some of the windows are decked out in the latest spring fashions.

