Amazon putting Alexa inside iPhones

Amazon is making it a lot easier for customers to speak with its voice assistant.



The online giant on Thursday started integrating Alexa into its main shopping app on the iPhone, with a full rollout expected by the end of next week.



Users will be able to ask Alexa for help with shopping, and also to stream books from their Kindle library, play media and request information such as news, weather or sports scores.



Tapping the microphone within the Amazon app will summon Alexa, then the user can start asking questions similar to the way it is done through such devices as Amazon Echo.