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Wal-Mart Pulls Plug on Networking Site

10/6/2006

Bentonville, Ark., Wal-Mart Stores has discontinued its teen social-networking initiative "The Hub" after 10 weeks, according to a report by CNNMoney.com. The site featured the chain’s back-to-school clothing and related offerings. Visitors also could build their own personal pages, similar to what is offered on Myspace.com.

Wal-Mart said that the on-line feature was a back-to-school marketing initiative and was intended to end when the back-to-school season was completed.

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