Toys'R'Us launches Christmas savings program

WAYNE, N.J. Toys"R"Us announced that it has introduced its Christmas Savers Club, a program that allows shoppers to begin setting aside money with the added benefit of earning a bonus, simply for saving early.

Those who sign up for the Christmas Savers Club between now and Oct. 16 will receive a 3% bonus based on the total funds they save. Customers can save up to $2,500 per card, which means the most aggressive savers can earn up to $75 on top of the money they load on their cards.

"Through our Christmas Savers Club, parents and gift-givers can better plan their holiday spending well in advance of the season, while we provide them with a convenient, effortless way to budget," said Greg Ahearn, SVP marketing and e-commerce of Toys"R"Us. "We know that a trip to Toys"R"Us is part of every parent's holiday shopping ritual, so saving early for the gifts they will likely buy is smart – plus, the added bonus they receive can cover the cost of additional presents."

The Christmas Savers Club will be promoted in print and online advertising, as well as through prominent in-store signage.