Taylor Swift latest celebrity to promote Best Buy @15 program
MINNEAPOLIS Best Buy announced that recording artist Taylor Swift is featured in the company's latest TSA (“Teen Service Announcement”) for its @15 program.
"I think when you first step into the doors of high school, and you walk in, there are seniors and juniors and sophomores, and then you – freshmen,” Swift says in her online TSA. "You think you’re all alone. When you’re 15, you think you’re the only person in the world feeling this way? You’re not."
Like a traditional PSA, the @15 TSAs are short, unscripted videos that share the collective thoughts and experiences of teens – and former teens – with messages of hope and inspiration for America’s youth. Over the next several months, the @15 Web site, along with its social networking pages and YouTube channel, will feature messages from teens engaged in Best Buy programs, celebrities and musicians, and Members of Congress.