Sandra Lee to represent Waverly brand

NEW YORK Sandra Lee has been named as a spokesperson for the Waverly brand, NexCen Brands, parent company of Waverly brand, reported.

Lee will help promote the home products brand to a wider audience, the company reported, and will be featured in advertising brand Web site and media relations initiatives.

"NexCen is committed to providing best-in-class resources to our portfolio of brands. Forging powerful celebrity relationships is an important component to our marketing strategy and core to our mission of building value for our stakeholders," commented Robert D'Loren, president and ceo of NexCen Brands. "As we expand the Waverly brand beyond its core strength in textiles, Sandra's enthusiasm will capture the spirit of the Waverly brand and bring the attention that a lifestyle brand such as Waverly deserves. We are proud to have her as part of the NexCen team."