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Prince debuts 3121 perfume


Huntingdon Valley, Pa. Prince introduced his new fragrance he developed with Revelations Perfume, 3121, on July 7 with a 24-hour online charity event and a special performance. The perfume debuted on the its official Web site, where the 30 ml bottle of 3121 was available for $31.21 with 7% of each sale being divided between 7 charities chosen by Prince and Revelations.

The perfume also debuted on July 7 at select Macy's stores.

In addition to the 30 ml bottle, there is also a 100 ml bottle retailing for $70 and and a 50 ml bottle priced at $52. There is also an Xquisite Perfume purse spray ($52) and Xotic Body Creme ($43) to complete the 3121 fragrance collection.


"The 3121 fragrance collection is the result of a shared vision to expand Prince's creative opportunities and avenues of expression," said Larry Couey, president of Revelations, a Philadelphia-based fragrance development and consumer product company. "We have been working intimately with Prince on this innovative project and are thrilled to share the stage with a true creative genius."

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