OfficeMax welcomes holiday scrooges

NAPERVILLE, Ill. This year, OfficeMax added a new spin to its popular ElfYourself campaign for those who say bah humbug to the holidays. Similar to ElfYourself.com, ScroogeYourself.com allows visitors to upload their photos onto a scrooge and record a message to be sent to friends and family.

The ElfYourself campaign has been brought back for a second year and has already brought more than 65 million visitors to the ElfYourself.com since the site launched in mid November, OfficeMax reported. More than one million scrooges have been created to date and ScroogeYourself.com has received more than three million visitors since the site launched in mid November.

"We expected ElfYourself.com to do well because of last year's popularity, but the results we're seeing are fantastic," said Ryan Vero, evp and chief merchandising officer for OfficeMax. "People like the option of creating up to four elf characters and the number of site visitors and number of elves created reflect this. It's great to see how people are using ElfYourself.com and ScroogeYourself.com to spread holiday cheer electronically, especially during a shopping season that can be hectic and stressful. The idea is to get people to smile and I believe we're doing this."