Macy's Wraps-Up Animated TV Movie

New York City Macy's is putting the finishing touches on a 3D-animated holiday movie called “Little Spirit.” Developed in collaboration with Macy’s agency of record, Mediaedge:cia, the film will premier on NBC on Dec. 10, according to Advertising Age.

Macy's Herald Square flagship store plays a prominent role in the holiday special, in which a magical character shows a young boy how warm and friendly New York City can be.