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Kohl's, Food Network debut kitchenware line


MENOMONEE FALLS, Wis. and NEW YORK Kohl's and Food Network have joined forces for a new line of Food Network-branded kitchenware that will debut exclusively at Kohl's stores today.

The line includes cookware, bakeware, dinnerware and pantryware in addition to utensils, cutlery, textiles and kitchen gadgets, the companies reported, and will range in price from less than $10 for select gadgets to $399.99 for a 10-pc. tri ply stainless steel cookware set.

"The Food Network line encompasses the innovation, convenience and value consumers associate with Kohl's and our world-class exclusive and national brands," said Kevin Mansell, president of Kohl's. "The brand caters to today's busy shoppers who seek high-quality, solution-oriented products for everything from a simple meal to an elaborate dinner party."

The brand launch will be supported with a fully-integrated marketing campaign, including advertising, promotions, direct mail and a new microsite.

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