Kmart promotes BTS fashions with YouTube

HOFFMAN ESTATES, Ill. Kmart has launched a new contest on YouTube inviting teens ages 13 and up to upload a 30- to 60-second commercial of themselves and four friends showing how they use the retailer find the right back-to-school fashions to serve their style and personality.

Apanel of judges will select the top 20 videos, which will then be featured on YouTube for users to vote on from Aug. 26 to Sept. 1. The top vote-getting commercial will be professionally produced and aired on national television. Additional prizes for the winner include a weekend trip to New York City, $1,000 in Kmart gift cards, and a Flip Video Ultra.

The YouTube contest coincides with Kmart's sponsorship of ABC's "High School Musical: Get in the Picture," which will award someone the chance to star in a music video shown at the end credits of the upcoming film "High School Musical 3: Senior Year," opening this fall.

"The Kmart back-to-school message is all about confidence, and we feel that running this contest on YouTube offers a relevant vehicle for teens to express themselves confidently," said Andrew Stein, interim chief marketing officer for Kmart. "The contest also offers us an opportunity to work with Google and YouTube to reach and engage teenagers with the modern, hip, fun Kmart brand that may surprise them."