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Kmart to air customized holiday ads


NEW YORK Kmart will be airing a series of customized ads on MTV Networks TV Land and Nick at Nite channels.

Kmart has partnered with Visible World, a leading video advertising and technology services company, to broadcast the ads throughout the holiday season. The effort is being supported by Sears Holdings' agencies, DraftFCB and MPG.

"We are pleased to be one of the first national cable programmers to provide advertisers with the ability to dynamically optimize their creative messages in real time. We are committed to providing our advertisers with solutions to provide the most relevant and engaging messages to our audiences," said Hank Close, president of U.S. Ad Sales for MTV Networks. "In this case, MTVN is able to deliver a timely and targeted holiday product message to help Kmart achieve their marketing objectives."

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