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Black History more than a month


“Dare, Dream, Do” is the theme of a Black History Month program underway at Target, as part of the retailer’s ongoing “Dream in Color” national education campaign begun in 2006 as a means to promote a celebration of diversity throughout the year. The “Dare, Dream, Do” program provides an unparalled view of the African American experience through inspirational firsthand stories and is available at

Since 2006, the "Dream in Color" campaign has highlighted inspirational stories from influential people such as Debbie Allen, Iman, John Legend, Maya Angelou and Sylvia Woods. This year’s “dreamers” include actress Holly Robinson Peete, singer-songwriter India.Arie, agent/activist Bethann Hardison and museum curator Thelma Golden. As part of the “Dream in Color” program, Target partnered with the Smithsonian Institution to offer free online lesson plans, resources, curriculum ideas and activities for educators of elementary, junior high and high school students to further encourage classroom celebrations.

“Target understands that diversity is a story that needs to be shared all year long,” said Greg Cunningham, group manager of marketing for Target. “Our ‘Dream in Color’ campaign recognizes the unique stories and accomplishments of multicultural leaders throughout the year. Through our partnerships with India.Arie and The Black List Vol. 1, we are also able to offer our guests exclusive products that further celebrate diversity.”

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