Babies 'R' Us gets new marketing head

WAYNE, N.J. According to reports, Toni Moore Binau, who was most recently serving as senior vp of marketing for RadioShack, will join Toys 'R' Us as senior vp of marketing for Babies 'R' Us, effective July 16.

In her new role, Binau will be responsible for all aspects of marketing, advertising and promotions, including strategy, media, brand positioning and creative services. In addition, she will lead the continued development and promotion of the company’s baby-registry program.