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Best Buy launches back-to-school campaign with mobile shopping app ShopSavvy
New York City -- Best Buy has launched the first campaign under the new partnership between mobile shopping application ShopSavvy and vertical ad network Longboard Media.
The campaign features targeted and location-based feature offers, local store inventory and branding content delivered when ShopSavvy users scan relevant products with their smartphones at Best Buy locations.
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Lowe's announces promotion in legal department
MOORESVILLE, N.C. — Lowe’s has announced the promotion of M. Lee Reeves to SVP, deputy general counsel and assistant secretary. Reeves will continue to report to Gaither Keener, EVP, general counsel, secretary and chief compliance officer.
In his new role, Reeves’ responsibilities include leading the corporate transactions, intellectual property and information technology legal teams.
Reeves joined Lowe’s in 2004 as senior counsel, after serving as a member of a private law firm.