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Nine Tips for More Effective Multi-Location Digital Marketing
By Chris Watland, [email protected]
By this point, most chain stores have embraced digital marketing to reach customers through regular email communications and with a social media presence on Facebook and Twitter. And retail already outpaces many other industries in its sophisticated collection of customer purchase and loyalty program data.
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There’s always next year for online opportunity
The difficulties Target experienced with the relaunch of its website early last fall and subsequent fall off in traffic couldn’t have come at a worse time, as total retail online sales hit new highs during the holiday season.
Online sales increased 15% to $35.3 billion From Nov. 1 through Dec. 25 compared with the same time period the prior year, according to the online measurement firm comScore.