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Sears brings in a new merchandising leader
HOFFMAN ESTATES, Ill. — Sears Holdings hired Ron Boire as EVP and chief merchandising officer. Boire, who previously was president and CEO of Brookstone, will lead merchandising and retail stores for both the Sears and Kmart brands.
He will work with our leadership team to better serve our customers and Shop Your Way Rewards Members by integrating their experiences across our stores, online, services, and mobile capabilities, the company said.
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Nine Tips for More Effective Multi-Location Digital Marketing
By Chris Watland, [email protected]
By this point, most chain stores have embraced digital marketing to reach customers through regular email communications and with a social media presence on Facebook and Twitter. And retail already outpaces many other industries in its sophisticated collection of customer purchase and loyalty program data.