Domino’s enhances mobile ordering system

Ann Arbor, Mich. Domino's Pizza announced the launch of a new version of its mobile ordering Web site. The enhanced version is optimized for the Apple iPhone, Palm Pre and phones that support the Google Android operating system. Customers visiting the chain’s Web site from a browser in one of the supported devices will be automatically connected to the new, enhanced site.

“Domino's Pizza was the first pizza company to launch Web-based mobile ordering more than two years ago," said Rob Weisberg, Domino's VP multimedia. "Since that time, we've been regularly enhancing our site to allow an even better user experience and decreased ordering time."

"Domino's mobile ordering is growing at an average of 20% each month with the majority of mobile orders coming from iPhone customers, according to Weisberg.

"These site enhancements cater to the largest segment of our mobile customer base and also provide a platform that can be expanded on for our other mobile customers down the road,” he said. “We plan on following up with a Blackberry-optimized version in the near future."

Domino's will continue to have two versions of the site, and consumers with all other Web-enabled phones will be able to order on the existing site as usual.