NCR accelerates deployment of Blockbuster Express rental kiosks in Publix

Duluth, Ga. NCR Corp. has reached an agreement to operate its DVD-rental kiosks in Publix Super Markets.

NCR plans to complete the installation of its Blockbuster Express DVD-rental kiosks in most Florida-area Publix stores by Nov. 1. NCR also has begun installations in select Publix stores in other major markets, including Atlanta; Birmingham, Ala.; Savannah, Ga.; Greenville, S.C.; and Charleston, S.C.

“At Publix, we strive to continuously offer our customers value and service,” said Maria Brous, director of media and community relations for Publix Super Markets. “By partnering with NCR, we are offering our customers the convenience of DVD rentals as part of their traditional shopping experience. The initial feedback we have received from our customers is that they enjoy the wide selection of movies, ease of the transaction and the time-saving aspect of one-stop shopping.”

NCR is launching a new self-service DVD-rental experience under the Blockbuster Express brand, offering consumers the widest selection of new releases and classic DVDs through conveniently located kiosks.

NCR expects to invest as much as $60 million in 2009 to build out its DVD-rental kiosk operations. The company expects to deploy more than 2,500 kiosks in 2009 for a total of 10,000 kiosks by mid-year 2010.