Home strategy evolves at Kmart

HOFFMAN ESTATES, Ill. Kmart continues to enhance the shopping experience for its customers by making substantial strides in improving and enhancing its home offerings, with the introduction of a broader portfolio of new brands and new designs.

"Last year, the Kmart team of designers, each with diverse backgrounds and expertise began a process of developing new product lines. We have continued to strive to deliver even higher quality, more distinctive design, and greater variety in home fashions," said Doug Wurl, VP, GMM home fashions for Sears Holdings. "With that in mind, last fall we announced our Jaclyn Smith Home collection. Prior to that launch we added Cannon, the nation's most recognized line of towels and bedding. We also recently unveiled the Country Living collection. Our customers have responded positively."

Wurl continued: "After declining to pursue an extension of our contract with Martha Stewart, we are moving beyond an offering that centered on one brand. Kmart is a pioneer in bringing quality, value and style to the American public with our strong stable of brands, each with a distinctive look and feel. With supportive brand partners, we have the ability to innovate in ways that will surprise and delight our customers by bringing new brands, exceptional value and multi-channel experiences to our stores and to our customers' homes every day. Our customers have told us that they want value, variety and style and, with our designers taking the lead on design and product quality standards, we are continuing to give our customers exactly what they want."